
“You can’t top pigs with pigs!” Most would not know these words, the word’s of Walt Disney after a failed attempt to produce a successful sequel to the ever most popular Three Little Pigs (1933). It was a lesson that Walt had learned from then on. It is a lesson that has been forgotten since The Rescuers Down Under (1990). With a not-so-great-reception, the company (Michael Eisner) failed to learn what Walt had learned. Instead, Disney began producing sequels straight to video, beginning with the Return of Jafar (1994).
I will not list every stupid sequel that the DisneyToon Studios produced, as they leave a bad taste. Bob Iger had decided to shut down the studio, but direct to DVD sequels are still continuing to cheapen Walt Disney’s name and the company he started. There will be a total of five “sequels” to Peter Pan alone (Return to Neverland, Tinkerbell I, II, III, IV) If it isn’t good enough for the big screen it isn’t good enough for DVD.
OK, you got me. Return to Neverland and The Jungle Book II made it to theaters somehow. But why bother? You can’t top pigs with pigs! It just saddens me to see Disney fall on such cheap tactics to stay afloat. It makes for bad business. To exchange quality for quantity doesn’t payoff in the long run. It’s like paying off debt with another credit card. Pretty soon the collectors, namely Disney fans, will come to collect on their debt.
Walt was not interested in making money. He wanted to bring quality entertainment to people he could be proud of. Why else would he put his name on everything in his company? It was a seal of quality.
Let’s stick with Walt’s philosophy, which worked between 1937 and 1967 (the last feature, The Jungle Book, Disney touched before his death in 1966). For thirty years, Disney always pushed for quality, not a quick buck. Sure, they had made money, but if money is the goal, quality is lost. Walt believed so deeply in quality rather than money that he had bargained his life insurance policy for Disneyland when everyone was telling him that Disneyland would fail. Even Snow White and the Seven Dwarves was nicknamed “Disney’s Folly” before it released, proving all the skeptics wrong.
When even his animators questioned Walt about trying to save money on Disneyland, Walt had replied, “If we take care of our guests and our cast members, the rest will take care of itself.” The Walt Disney Company needs to remember that. Years ago when the company tried to save money on maintenance, they lost the life of a guest on Big Thunder Mountain Railroad.
Pixar has learned from Disney’s history. They had only produced their first full-length feature with Disney when Disney then asked them to make a direct to video sequel at a low budget. John Lasseter did not like the idea of damaging their image. Instead, they made a sequel that was more successful than the first.
Perhaps Pixar has learned something new, something even Walt Disney didn’t even know. Perhaps Pixar can top pigs with pigs.
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